|
Introduction |
History | Technology |
Theory |
Legibility |
Graphic Design |
Conclusion |
  El Lissitzky, For the Voice spread, 1923. |
In his work of the 1920's the designer El Lissitzky pioneered a new
approach to typographic art which had a huge impact upon graphic design. In designing
For the Voice, (also translated For Reading Out Loud) with its strict
use of Constructivist motifs, Lissitzky proved that a
graphic designer can have a definitive style and philosophy and effectively use it to
interpret the specific message and content of an assignment. In both Lissitzky and
Laszlo Moholy-Nagy we see emphasis placed upon the element of expression - the
expression of content through form. In contrast, the designer/typographer Jan
Tschichold was more concerned with order and organization. Contrast was emphasized
in order “to reveal the logical arrangement of the printed
text”.6 |
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For the Voice cover, 1923. |
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