| |
There have been many different “definitions” given to
typography throughout the history of graphic design. Some very utilitarian, such as this
definition by Stanley Morison: “Typography may be defined as the craft of rightly
disposing printed material in accordance with specific purpose; of so arranging the
letters, distributing the space and controlling the type as to aid the maximum the
reader's comprehension of the text. Typography is the efficient means to an essentially
utilitarian and only accidentally aesthetic end, for the enjoyment of pattern is rarely the
reader's chief aim. ... It follows that in the printing of books meant to be read there is
little room for “bright” typography”. Morison continues, “the good
type designer knows that, for a new fount to be successful, it has to be so good that
only a few recognise its novelty”.3 This is on the continuum of
typography described as a purely technical and utilitarian act. Type is much more than
this; it is the visual representation of language. Typography is part of everyone's
environment and therefore should be considered as a greater contributor to our
culture.
|
Back | Next |
