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Herbert Bayer, Bradbury Thompson, David Carson, Neville Brody; upon
hearing these names, what do you think of first, designer, typographer or both? All of
the aforementioned are both designer, one who works with type and image and
typographer, one who designs letterforms. Matthew Carter, Adrian Frutiger, and Zuzana
Licko are more known for their typographic achievements. The interesting phenomenon
brought upon by current computer technologies is that because of the ease of
manipulation in the software, the designer may more readily cross over and design the
type that will be used in the communication of his/her message removing typography
from the exclusive domain of the specialist, placing it once again in the hands of the
designer. This has seemingly contributed to the breaking down of many past design
barriers.
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