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Introduction |
History |
Technology |
Theory |
Legibility |
Graphic Design |
Conclusion |
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When looking at the work of designer Neville Brody one gets the
feeling that he too, is striving towards a painterly quality. Brody's designs are visually
and mentally dense and there is a certain emotive quality that his typography exudes.
It is the typography of our time and culture. It is dependent on the technology, pushing
the technology in that Brody is interested in the formal qualities afforded to him by the
computer. Brody himself says, “Digital design is like a painting except the paint
never drys. It is like a clay sculpture that is always being twisted into new shapes without
ever being fired”.2 Emigre magazine, too, with its focus on new
typographic forms has become the paradigm of this computerized composition. In many
instances Emigre questions what graphic design is in this digital environment.
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 Neville Brody, Graphic Arts Message poster, 1992. |
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Barry Deck, Every Good Boy, Cassette tape packaging for Emigre Music, 1991. |
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