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The visual concept of the application is the presentation of multiple
levels of information. There are three blocks of copy on each page, each having the same
content, but different typographic treatments. This allows the viewer the opportunity to
access the information at a level of ease/difficulty that is comfortable to them. One block
of copy is set centered and justified in Bodoni book; this represents a more classical use of
typography. The second block of copy is set flush left, ragged right in Futura book; this
block represents a more modern use of typography. The third block of copy is set flush
left in Beowulf; this everchanging typeface represents the transformation of traditional
typography to digital typography.
 In choosing a thesis topic
I paid especially close attention to past and present design writings. It was an article written
by noted design historian/writer Steven Heller entitled “The Cult of the Ugly”
(Eye, vol. 3, no. 9) that sparked my interest in contemporary typographic thinking.
I continued by researching typography and discovered critical writing on typography in the
digital realm was scarce at this time (1994-95). I felt it was important to reflect the radical
changes in the field of graphic design, as well as, design education. The most noted writing
was featured in the design publication Eye. I felt that by dealing with typography in
the digital era I would be unveiling a relatively new area of critical study.
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