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The New New Typography A Critical View of Typography
The following section will detail the process of my graduate thesis
application. I will present the critical thinking behind the project, sample pages of the
printed book, a translation of the printed piece into html, followed by a complete
bibliography and timeline.
The thesis application
attempts to answer several questions concerning the state of
typography today through the eyes of a graphic designer. One of my goals from the
outset was to produce a scholarly body of work on typography, breaking new ground in
critical design thinking.
The target audience is
a mix of design practitioners, design educators, and design
students. My intent was to discuss how the differences between digital typography and
traditional typography have led to a new design aesthetic and how this has changed the
role of typography in graphic design. I supported my belief that the current state of
graphic design is a continuum in the evolution of graphic form with many historical
precedents which validate the new typographic forms. The role of the Macintosh in the
proliferation of graphic design was investigated. Also explored were different theories of
legibility as they pertain to appropriateness of content.
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