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Introduction |
History |
Technology | Theory |
Legibility |
Graphic Design |
Conclusion |
  Allen Hori, Typography as Discourse, Poster, AIGA Detroit, 1989. |
Typography, because of its basis on words and language, is a logical visual extension for deconstrutive theory. These theories first found their way into the American design aesthetic around 1978 when students of Cranbrook Academy designed an issue of the design journal Visible Language. The particular issue (Vol. 12, no. 3) was concerned with post-structuralist theory. But this aesthetic has its roots in European design. It is apparent that both Dada and Futurist typography was interested in the visual interpretation of the meaning of words to provide emphasis and how it was possible to portray the sounds of words. This deconstruction of the text continues today in the work of David Carson and the London based design firm Why Not Associates, as well as many others. | Back | Next |