| |
As much as there is an attempt to distance oneself from the
traditional letterform it is quite difficult for we have been linked to these traditions for
some 300-500 years. It is much easier to convey ideologies when one can break with
these conventions and design a typeface which can better express ones thoughts rather
than relying on preconceived types that are better for expressing the concepts and
ideologies of the past. Old type designs speak to old ideas and cultures and the
expressiveness of the designed piece is inherent in these type designs. In opposition to
this theory the British designer Phil Baines believes that “new typography is about
attitude; arrangement is more important than typeface choice ...”19
in essence saying that old letterforms laid out in new ways is more progressive than new
letterform by themselves. This statement is only partially true. In many instances it is
not the type alone that pushes the boundaries of design, but the way in which it is used.
This, however, does not lessen the significance that these new typographic forms have
made on the process of communication. Seemingly contradicting himself, Mr. Baines also
states,“I cannot think of any “classic” typeface which works well in the
digital environment”20 voicing the need for new typographic
forms.
 By designing type
that is more appropriate for our time designers are once again taking a leading role in the
shaping of societal conventions. This is a much closer adherence to design under the true
Modernist umbrella which was seen as an activity that can help to improve society and the
human condition. |
Back |
Next |
|
