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Introduction |
History |
Technology |
Theory |
Legibility | Graphic Design |
Conclusion |
  P. Scott Makela, Live to Death Poster, Cranbrook Academy of Art, 1991. |
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The type faces of the digital era are quirky, personal and subjective, while the typography of the Swiss International Style strove for simplicity and objectivity. By designing and using new letterforms designers can advance the communication process of generations to come, most of which will rely less on the present forms of communication. Dutch designer Gert Dumbar defines graphic design as a “creative profession and creativity is by definition driven by innovation. It is not easy to convey this characteristic and still be able to transmit a message clearly”.31 I would agree that it may not be easy but it must continue to be a goal of the designer to convey messages in the most innovative way possible as to promote growth and interest in the field of graphic design, as well as, keep abreast of the needs of a changing society. | ||
 Why Not Associates, Computer Related Design, Poster, Royal College of Art, UK, 1991. |
April Greiman, Health care symposium Poster, 1987. Back | Next |
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